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Nearing the end of 2019, Google started letting internet marketers know about impending changes to their internet search engine ranking system that will have effect on how sites would be viewed in 2020. To continue to rank well in 2020, websites will have to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic SEO rankings in the Internet Search Engine.

The very first item on their own list is that of being sure that your website has a published SSL certificate in place. Now, as far as Google search rankings go, you will start to be penalized unless you come with an SSL certificate in place on the site.

One of the first moves in connection with this already now set up, is that should you not provide an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer bear in mind that the web page is not secured. Clicking on the exclamation mark brings up the details from the security infraction. This new item is now already in position on the browser with the January 2017 Chrome “56” browser update.

SSL certificates usually are not a major expense nowadays and you can buy them set up for as little as about $26 per year should you be not running an e-commerce site and about $70 or if you are. Google is extremely interested in customers being protected as they head to websites directed by Google and they wish to ensure that customer data entered on these internet websites is encrypted as well as a person’s information is kept safe. In this connection, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being found by Google organically is important to you, it is a step you need to take with your site.

Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be hearing their complaints. Google has found that popup adds often can cover an entire screen on a mobile device and can even be hard to eliminate. So now as Googlebot crawls your webpages and in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.

Google’s move here is because they are seeking to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web will almost certainly start to change for this reason new search engine ranking requirement so if you are wanting to be found and you currently run popups on your own pages, you will end up wanting to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it rather than penalizing you.

The next change required for 2017 will almost certainly see many people scrambling to enhance their internet site design architectures. Nearly half of all Access to the internet nowadays is performed by mobile devices including tablets.

In a recent study performed by a Google subsidiary company, it had been found the average load time for a webpage on the mobile device continues to be sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand just have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on behalf of their AdWords advertisers, are certainly not getting loaded.

So situations are changing. Google now has setup an entirely separate online search engine “page indexing” database within their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and in case your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google will make note from it and your page will no longer be showing up inside their search engine results for users until you can have this fixed.

This last change is going to have significant impacts on those entrepreneurs running websites using template webpage systems because these tend to produce a large amount of very “fat” webpages that load poorly. Webpages making use of a lot of “Javascript callouts” such as when “widgets” are employed in a WordPress website; are really fat and slow loading and can have hardly any chance of passing the “Googlebot” crawler speed requirements for cellular devices.

With over 50% of website interactions now originating from mobile, it has the potential for cutting your total visitors by nearly half once your pages happen to be flagged by Googlebot to be slow loading – not really that mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to start with.

In reality, many WordPress theme providers are now scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however concerning whether or not they will be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.

To hit loading times which can be consistently this fast, will virtually require the making of “natively coded, responsive” webpages that do not use widgets for any sort. And even enough time use to convert the content of the anhnir fat page into a fast loading, content filled mobile page takes time that may still keep the page out of the fast loading category.

To sum up, the Google search engine today is looking for professionally built, natively coded webpages to serve up solid content to the customers on mobile devices. To reach your goals using a website organically down the road as a result, will demand for many online entrepreneurs, a necessity to rebuild existing websites.

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