Qu’est-Ce Que L’économie Sociale Et Solidaire..
Shared economy or collaborative consumption is not a break through. Your ride in Uber or Lyft or your stick to Airbnb is a good example of peer to peer collaborative consumption. Exactly what makes this idea interesting is the ability of the shared economy based companies to offer simplified yet delightful experiences to consumers. Such an easy services driven concept is enabled by technology and is silently making a profound impact on society – leading a Social Change.
By definition Social change is actually a process of major changes over a period of time in pattern of behavior, cultural values and norms of society. These changes have long lasting influence on the society. So, let’s understand how these new age companies concentrating on old model of Shared economy are assisting to bring a Social Change:
1. Socially our company is moving from Ownership to Sharing: Should you closely look at these businesses, they neither offer any technology to work with nor they provide direct services. The delightful experiences are delivered by somebody who is sharing the goods and services along with you. This is helping people to move from full ownership to some sharing model thus opening to unknown group of people from across the globe. This mode of sharing can’t be seen as selling since the provider of services is allowing you to take part in something they completely own & probably use as part of their daily lives. The better people share more they grow & more they grow the more they share. By doing this we have been moving from I & one to we & us resulting in a harmonized happy world. This is the foundation of the newest direction as well as a paradigm shift that is certainly leading a new method of life – a Social Change.
2.We have been trusting the unknown: Each and every time you eat something through the shared economy model you trust the unknown. Yes you can find reviews concerning the services you are wanting to consume but you must trust reviews from people whom you don’t know so therefore it is actually trusting the unknown. Principes Communs from one part of the globe are trusting people from another area of the globe – which they might have never visited. Imagine this – you might have planned a holiday trip in Chicago and will also be travelling through the comforts of your property in Colombo. You may have booked an area through Airbnb and know nothing regarding your host in Chicago. The only way to obtain information are some of the great reviews about the host. You continue to go on, complete a great stay with the host and give them 5 star reviews. This is really happening and happening all across the globe in a pace faster than your reading speed. Phenomenal. We as a Society are willing to trust more & take more risks to become global citizens. Looking more optimistically, this style of mutual respect & trust is succeeding more than the traditional style of consumption. This ability to trust the unknown is challenging well known brands. It is actually causing them to be innovate and win consumer’s trust based on improved services or value otherwise they clearly face extinction. We have been sharing more, we are also caring more and we are now trusting more as being a Society.
3. Our company is embracing change: When you choose services from the Shared Economy model you are moving from the traditional set up to a totally new type of consumption. The existing models are definitely more mature and it’s easy to select the previous and trusted means of doing things nevertheless the world is embracing this change. When the growth of businesses like Uber or Airbnb is any indicator then it’s clear that world is moving almost in one direction and that is to maneuver from traditional system to a new age model. When you take a look at leading surveys you will notice that Airbnb is booking more rooms than Hilton or Uber operates in additional than 250 cities and contains better market valuation in comparison with many leading Airlines on earth. This is not a surprise whatsoever. With proliferation of mobile connectivity & internet we will see this transformation being embraced with a larger population thus ensuring a deeper & more significant effect on the society.
4. We are supporting Social entrepreneurship: Imagine this – a classic lady in UK has a 3 room apartment near city center and she doesn’t wish to put it on long-term (1 year or even more) rent as her distant family visits her once or twice each year. Simultaneously she would like to monetize real estate investment. She wants to meet people and doesn’t desire to be lonely. With the shared economy model she can do all of this at the ease of few clicks. Everything that she must do is to achieve the details uploaded on Airbnb or similar portals she trusts. She can not just monetize the investments but can also get the chance to meet people from diverse backgrounds. No requirement to glance at the hassles of contracting with every tenant or hire staff to operate the show, no running around authorities, no need of posting costly ads, no follow ups and no requirement to engage real estate agents. Within this new model she could run her business in simple yet very effective way. If the society starts supporting its constituents the progress is inevitable. The whole world- well almost- is originating together to back up you in making you successful. That’s social entrepreneurship.
5. So we are helping the Environment: This one is clear to understand but has the most crucial impact on our future. When you go for car-sharing, bike-sharing or a ride-sharing you might be actually assisting to reduce carbon footprints, you might be saving fuel and everything linked to it. Instead of buying new stuff we are re-utilizing and monetizing existing assets by sweating them that is always better than throwing and acquiring new. Shared economy model really helps to reuse stranded assets like cars, bikes to vacant rooms in addition to toys which otherwise sits idle occupying space and are seldom used. Underutilized goods become waste quickly which model helps eliminate that. In this way we are helping ease pressure on environment by lowering the volume of old products which are discarded or thrown and in addition lowering the ever increasing demands of brand new goods. Increase this reduced traffic congestion, savings as a result of lower usage of energy hawiho resources and it is possible to clearly see the advantages of this new model on society in general. We are helping ourselves and the way forward for the society as a whole.
When you might have observed it comes with an inevitable change that people each one is going through- our company is sharing more, we have been accepting more, we are embracing new, we have been becoming different and our company is making tomorrow better. This is surely a big paradigm shift which will slowly cause a Social revolution with a lot more lasting impact than current technological advancements.